True Potential

How We Helped An Author Drive More Signups With Lower Ad Spend

Signups jumped by 35%.

The new funnel changed everything. Signups jumped by 35%, and our ad costs dropped without losing quality. It’s the most efficient campaign we’ve run.
stephen
Stephen Sam
Author, True Potential

The Summary

Goals

1. Create a high-converting funnel to distribute the free report.
2. Increase qualified signups without inflating ad spend.
3. Build an engaged email list for long-term monetization.

Obstacles

1. Existing campaign had rising ad costs with stagnant signups.
2. Funnel lacked persuasive copy and optimized flow.
3. Limited brand differentiation in a saturated personal development market.

Results

1. Signups Up by 35% within the first campaign cycle.
2. Ad Spend Reduced while maintaining lead quality.
3. Faster Lead Nurture via an integrated email follow-up system.

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How We Helped An Author Drive More Signups With Lower Ad Spend

Stephen Sam is a best-selling author and transformational coach known for empowering individuals to overcome adversity and unlock their true potential.

His latest free report, Unlock Your Potential, distills years of proven personal growth strategies into a high-value resource designed to inspire action and measurable change.

Our Solution:

  • Landing Page Design & Copywriting – Clear value proposition, urgency triggers, and structured benefits.
  • Opt-in Popup – Strategically timed to capture attention before exit.
  • Thank-You Page – Reinforced trust and guided next steps.
  • Conversion-Centered Layout – Mobile-first, fast-loading, and psychologically persuasive.

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