Back to Bethel Retreat

How We Gained & Turned Awareness into High-Ticket Sales for BBR Event

We got several paid sign-ups for the event, and strong reach across Ibadan and Lagos.

This was the smoothest and most effective registration drive we’ve ever had. The ads didn’t just reach our audience, they brought them in. We had paid sign-ups, and the buzz before the event was electric
Dr. Jummy
Event Coordinator, BBR

The Summary

Goals

1. Scale paid registrations for the 3-day retreat.
2. Reach the target audience in Ibadan and Lagos effectively.
3. Track, optimize, and maximize ad spend.

Obstacles

1. Limited awareness outside Ibadan.
2. Past difficulty converting interest into paid spots.
3. No previous tracking system for marketing performance.

Results

1. Paid Sign-Ups compared to the previous year.
2. High Reach in Ibadan & Lagos within budget limits.
3. Better ROI from optimized ad spend and funnel tracking.

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How We Gained & Turned Awareness into High-Ticket Sales for BBR Event

Back to Bethel Retreat is an annual empowerment retreat for women in leadership, clergy wives, and ministers. The 2025 theme, “Burning & Shining”, focuses on realigning vision, deep prayer, and empowering ministry leaders.

From awareness to conversions, we powered Back to Bethel Retreat 2025’s marketing with a high-performing ad campaign and a conversion-optimized landing page.

The result:

Higher sign-ups for a paid event, and strong reach across Ibadan and Lagos.

Our Solution

  • Targeted Ad Campaign – Awareness-to-conversion funnel targeting women in leadership roles within Ibadan, Lagos and Nigeria.
  • Custom Landing Page – Designed for clarity, urgency, and payment conversion, integrated with tracking tools.
  • Ongoing Optimization – Tweaked creatives and targeting mid-campaign for higher ROI.

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