How IYDigitals Helped Peapen Travels & Consult Grow 1,075% Traffic & Lead Flow in 28 Days

We had no online presence, now we’re getting website traffic, ranking for scholarships, and collecting leads from our own platform. Everything changed after the launch.
Peniela Akintujoye
Barr. Peniela Akintujoye
Founder, PeaPen Travels

Summary

Goals

1. Build a complete digital identity and brand website from idea stage.
2. Drive visibility on Google through optimized content and structure.
3. Create a system that collects leads and manages inquiries automatically.

Obstacles

1. No digital presence or visibility on search engines.
2. Lack of optimized content for study-abroad and scholarship keywords.
3. No system for lead collection or inquiry management.

Results

1. Fully developed and launched website in 7 days from idea to execution.
2. 1,075% increase in visitors within the first 28 days.
3. Ranking for top keywords such as “study abroad Nigeria,” “scholarship to study abroad for Nigerian students,” and “study abroad scholarships.”
4. Continuous traffic from Google and form submissions from their owned platform.

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How IYDigitals Helped Peapen Travels & Consult Grow 1,075% Traffic & Lead Flow in 28 Days

Peapen Travels & Consult had no online presence and relied solely on referrals. Within seven days, we developed a complete digital brand system.

From brand story, copy, and website structure to SEO-ready content that connects with the right audience.

After the launch, we optimized on-page structure, metadata, and internal linking for study-abroad-related keywords.

We also created cornerstone blog content like “How to Get a Scholarship to Study Abroad from Nigeria” and “Why Malta Is One of the Most Affordable Countries to Study in Europe” which quickly started ranking and driving traffic from Google.

Today, Peapen’s platform is not just a website, it’s an active lead and visibility engine that collects applications, educates visitors, and positions the brand as a trusted study-abroad partner in Nigeria.

Positioning for Peapen Travels

Peapen Travels stands as a one-stop travel and education consulting brand helping Nigerians relocate, study, and explore opportunities abroad. Our role was to turn that promise into a digital system that drives measurable results — visibility, credibility, and leads.

With a well-structured website, SEO-powered content, and conversion-optimized pages, the brand now attracts quality visitors organically and converts them into actionable leads.