How We Helped Big Knuckles’ Kitchen Get Booked Calls and Grow Sales In 9 Weeks

Our customer enquiries and sales jumped by 40% within 9 weeks.

Iyanu and his team at IYDigitals didn’t just build us a website, he made sure people could actually find us. In just 9 weeks, our customer enquiries and sales have gone up by about 40%. More people are discovering our brand, and it’s showing in our business every day.
Kayode Rotimi
Kayode Rotimi
Founder, Big Knuckles’ Kitchen

The Summary

Goals

1. Increase visibility among London food lovers and Nigerian cuisine enthusiasts.
2. Drive more walk-ins, calls, and online enquiries through organic discovery.
3. Strengthen brand credibility with an optimized online presence.

Obstacles

1. Low local visibility despite great food and service.
2. Inconsistent customer discovery due to limited digital optimization.
3. No structured system to stand out in local searches or food-related queries.

Results

1. Optimized Google Business Profile, leading to a significant increase in map views and local search appearances.
2. Enhanced photo, menu, and keyword presentation to attract more clicks and calls.
3. Boosted weekly enquiries and foot traffic without running paid ads.

READY?

Let's help you scale to the next milestone.

How We Helped Big Knuckles’ Kitchen Get Booked Calls and Grow Sales In 9 Weeks

Big Knuckles’ Kitchen is a London-based eatery specializing in bold, flame-grilled Nigerian shawarma and small chops—positioning itself as “the best Nigerian shawarma in London.

Positioning for Big Knuckles’ Kitchen

Big Knuckles’ stands out by fusing authentic Nigerian flavors with London’s dynamic street-food culture, a potent edge in a crowded F&B scene. Our role as the Conversion Strategist elevate their edge into scalable, high-impact client acquisition for the brand.